Rivervale kept the Brighton Marathon Weekend moving as Official Vehicle Partner!
Brighton, UK – 11 April 2024
Rivervale, the UK’s leading vehicle provider, is proud to announce its partnership as the Official Vehicle Partner for the Brighton Marathon Weekend was a great success. Rivervale provided a fleet of 25 vehicles, ensuring the smooth running of the marathon, 10k and mile races.
Sustainable Fleet Support
The highlight of Rivervale's involvement was its commitment to sustainability. A significant 72% of the vehicles utilised throughout the weekend were fully electric, contributing to zero tailpipe emissions and cleaner air for Brighton and Hove. The fleet comprised of luton vans for setup and support, vans for water stations and course sectors, wheelchair-accessible minibuses, and cars to lead, pace, and provide overall support for the running events.
Partnerships and Fundraising
Rivervale would like to express its gratitude to its valued partners, Ford UK, Nissan UK, Tesla, and Thrifty, for their support in providing additional vehicles for the event. Additionally, a big thank you goes to Acosta Europe for their kind donation of sweets and lollipops, keeping the spirits high for both the participating children and the exhausted runners.
Beyond logistical support, Rivervale actively participated in fundraising and local activation activities. At Preston Park, during the Brighton Miles event, two Tesla Model Y cars were displayed, attracting significant attention. A Tombola held alongside the display raised a fantastic £132 for Chestnut Tree House, a local children's hospice. On Sunday, the Pride Tesla Model Y and the Nissan Ariya Timing Car were available for attendees to capture memorable photo opportunities, in addition to finding out more about Rivervale and taking advantage of the car for a weekend offer.
A Winning Partnership
“We are delighted to have been the Official Vehicle Partner for the Brighton Marathon Weekend,” said Ben Freakley, Group Marketing Manager of Rivervale. “We were particularly pleased to support Chestnut Tree House, not only through fundraising but also with a team raising over £500 by participating in the weekend's events. The Brighton Marathon is a fantastic event that fosters community spirit, and our involvement allows us to showcase our commitment to sustainable motoring solutions while raising awareness of Rivervale's services within the local community.”
Joe Carter, Event Lead for the Brighton Marathon Weekend, said "The 2024 Brighton Marathon Weekend was an incredible success and a celebration of the amazing Brighton and Hove Community. We were delighted to work this year with local vehicle leasing company Rivervale, who provided us with our fleet of vehicles across the route and event, including our race convoy, and helped us prioritise using electric vehicles."
Rivervale's participation in the Brighton Marathon Weekend exemplifies its dedication to both environmental responsibility and community engagement. The company's leadership in sustainable vehicle solutions positions it as a frontrunner in making motoring manageable for a greener future.
